Glossary

Definitions for intellectual property and brand protection terminology.

Counterfeit

A product made to imitate a genuine branded product without authorization, typically of inferior quality.

Gray Market

The trade of goods through distribution channels that are legal but unofficial, unauthorized, or unintended by the manufacturer.

DMCA Takedown

A legal request under the Digital Millennium Copyright Act to remove infringing content from online platforms.

MAP Policy

Minimum Advertised Price policy that sets the lowest price at which a retailer may advertise a product.

Typosquatting

Registering domain names that are misspellings of popular brands to deceive users or profit from type-in traffic.

Trade Dress

The visual appearance and overall commercial image of a product or its packaging that indicates its source.

Cease & Desist

A formal letter demanding that an individual or entity stop alleged illegal or infringing activity.

IP Portfolio

The collection of intellectual property rights owned by a company, including trademarks, patents, and copyrights.

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